Learn the essential metrics you need to track to get more users for your GPTs.
ChatGPT has more than 180.5 million users in 2024 but most GPTs struggle to get 100 chats. How is this possible!? The most common mistake preventing GPT Creators from getting more users is not tracking essential growth metrics. Luckily, everyone can benefit from gathering usage data for GPTs and it is easy to get started.
In this article you will learn how to easily measure essential GPT metrics that help you get more users quickly.
Key Takeaways
- If you don't understand why your GPT is not getting more users, you need to start tracking usage data.
- It is easier to measure GPT metrics than you might think.
- The 5 essential metrics you want to track are: Number of Sent Messages, Conversation Starters Click Through Rate, Popular Conversation Topics, Daily Reviews, User Activity Distribution by Hour
- Once you get started you can add more metrics that make sense for your GPTs.
- Hintloop Analytics helps some of the biggest GPT creators grow their GPTs.
Featured in this article
1: Why Your GPTs Are Stuck at 10 Chats
It can be incredibly frustrating to spend hours and days working on a GPT only to get stuck at 10 chats after. Unfortunately, it is rather common that many good GPTs don't get much traction on the GPT Store. However, there are creators who consistently get tens and hundreds of thousands of chats on GPTs they release. What sets them appart is that they use data to strategically get more users. It is essential to understand how people use your GPT to grow your users, however in 2024 the GPT store still does not have any kind of analytics for creators.
Many creators are left with a question: how do I measure usage statistics for my GPTs? How do I know what messages users send to my GPT? How do I see the exact number of messages sent to my GPT?
If you are one of these creators, you are in luck!
2: How to Measure Usage Statistics for GPTs
In 2024 it is easy to start tracking growth metrics for GPTs for free with hintloop. If you do not yet have a hintloop account, create one for free.
Next, connect your GPT to hintloop. You can follow our step-by-step guide to connect any GPT to hintloop. Continue reading to learn how it automatically tracks all of your GPTs' metrics needed to get more users.
3: Which Metrics Are the Most Important to Track for GPTs
Surprisingly you don't need to track hundreds of metrics to be successful at making GPTs. To get started, here are the 5 metrics every GPT creator needs to track to get more GPT users.
3.1: Number of Sent Messages
What is this metric? Number of Sent Messages tells you the total number of messages users send to your GPT.
Which question does it anwer? Number of sent messages is the best metric to answer the question: "How much usage does my GPT have?". You want to aim to have more than 5000 messages a day to be in the top 10 GPTs for any category.
How to see it? To see the number of sent message for your GPT Go to your hintloop dashboard. Open any connected GPT, go to the "Analytics" tab, and scroll down to "Detailed Statistics | Messages". The left chart shows how many messages users sent to your GPT each day, and the right chart shows how many messages each user sent on average.
3.2: Conversation Starters Click Through Rate (CTR)
What is this metric? Conversation Starters CTR tells you the percentage of chats that began with a conversation starter.
Which question does it anwer? Number of sent messages helps answer the question: "Do you understand how people use your GPT?". If you understand how people use your GPT and write conversation starters for the most popular use cases, this metric should be about 5-10%.
How to see it? To see the Conversation Starters Click Through Rate for your GPT Go to your hintloop dashboard. Open any connected GPT, go to the "Insights" tab, and look at the number under "Chats with conversation starters".
3.3: Popular Conversation Topics
What is this metric? Popular Conversation Topics inform you what people use your GPT for.
Which question does it anwer? Popular Conversation Topics in our opinion is the only real way to answer the question: "How to make your GPT better for your users?". We suggest GPT creators to update the prompt and conversation starters based on this data on a daily basis.
How to see it? To see the Popular Conversation Topics for your GPT Go to your hintloop dashboard. Open any connected GPT, go to the "Insights" tab, scroll down and look at the "Conversation History".
3.4: Daily Reviews
What is this metric? Daily Reviews tell you how many people leave a rating for your GPT.
Which question does it anwer? Daily Reviews is a solid way to answer the question: "How satisfied are your users with your GPT?". You want to aim to have more than 100 reviews a day to be in the top 10 GPTs for any category. For more details check out our guide on how to boost the number of daily reviews for your GPT
How to see it? To see the Daily Reviews for your GPT Go to your hintloop dashboard. Open any connected GPT, go to the "Reviews" tab, scroll down and look at the "GPT Store | New Reviews". The left chart shows how many reviews users left for your GPT each day, and the right chart shows the average rating of those reviews (from 1 to 5).
3.5: User Activity Distribution by Hour
What is this metric? User Activity Distribution by Hour shows how many users sent a message during each hour of the past 7 days.
Which question does it anwer? User Activity Distribution helps you answer: "During which hours of which days are my users most active?"
How to see it? To see the Daily Reviews for your GPT Go to your hintloop dashboard. Open any connected GPT, go to the "Analytics" tab and look at the "Activity Heatmap" in the "Detailed Statistics | Users" section.
4: How to Use Data Insights to Grow GPT Users
While each GPT is different, some common easy wins from using data insights are:
- Time your promotional posts to when your users are the most active.
- Remove unpopular conversation starters.
- Add popular conversation topics to starters.
- Iteratively update your GPT based on changes in the number of reviews it gets each day.
Conclusion
Now you know how to find new customers by posting ads on ChatGPT with hintloop. If you have any questions or want to see a demo of hintloop for your GPT, don't hesitate to reach out to us at team@hintloop.com
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